Who We Are

Jim Lake – President

Jim Lake serves as President of JLA Strategic Communications, LLC a senior level consultancy integrating public affairs, public relations, crisis communications, and political strategy. Mr. Lake brings his 30+ years of proven Washington, DC experience in both the public and private sectors to the benefit of his clients. He designs and executes effective communications plans designed to reach target audiences to influence perceptions, strengthen reputations and protect their brands. Mr. Lake has extensive experience both domestically and internationally across the political and public affairs spectrums to develop and execute winning campaigns.

In addition to his role at JLA Strategic Communications, Mr. Lake also serves as Senior Advisor at Nahigian Strategies in Washington, DC where he was a Principal through 2018. At the firm, Mr. Lake advises clients on strategic communications and public affairs campaigns. These highly successful strategic plans promote client positions in the media, within the Administration, Congress, and other key stakeholder groups.

Prior to Nahigian Strategies, Mr. Lake served as Executive Vice President at DDC Public Affairs. At DDC he focused on helping clients navigate complex legislative, regulatory and policy issues by combining a unique approach of innovative and leading-edge technologies with effective grassroots campaigns that allowed advocates to rapidly engage on an issue.

Before joining DDC, Mr. Lake was Partner and President of Gibraltar Associates and managed the Washington, DC office. Over the course of Mr. Lake’s tenure, Gibraltar recognized double-digit revenue growth in the healthcare, technology, defense, and energy sectors managing complex public affairs issues.

Previously, Mr. Lake served as Chairman of the U.S. Public Affairs Practice for Burson-Marsteller (now BCW)one of the world’s top three public affairs firms where he was responsible for the practices of eight offices and 100+ employees. Mr. Lake led the practice’s most notable client The Bureau of Engraving and Printing and it’s very successful “New Color of Money” public education program.

Mr. Lake also spent three years as Senior Vice President for Public Affairs in the Washington office of Cohn & Wolfe. At Cohn & Wolfe, one of Mr. Lake’s major efforts was serving as the Senior Account Manager for the U.S. Census Bureau’s Census 2000 public education effort that reversed a 30-year trend in declining participation in the census effort and saved the Bureau over $380 million.

As a high-ranking U.S. government official, Mr. Lake served for eight years through the Reagan and Bush Administrations at the U.S. Department of Commerce. His tenure included serving as the Principal Deputy Assistant Secretary and Acting Assistant Secretary for Trade Development in the International Trade Administration. He was responsible for the development and execution of trade and media strategies to promote U.S. exports around the world. Mr. Lake led numerous international programs and trade missions to the European Union, Russia, Latin America, and the Asia Pacific region.

In addition to the above-mentioned executive positions, Mr. Lake also has extensive political and campaign experience serving as a senior team member on several national political campaigns and conventions, international trade shows and at The White House. Mr. Lake was a senior staff member on the Pete Wilson presidential campaign in 1995/96, the 1980 and 1984 Reagan/Bush campaigns, the 1988 Bush/Quayle campaign and as a senior staff member at the 1976, 1984, 1988 and 1996 Republican National Conventions.

Mr. Lake is the recipient of numerous industry awards for his work on behalf of his clients and was awarded the coveted PR News, PR People Award for Brand Manager of the Year. A native Californian, Mr. Lake holds a B.A. in Economics from California State University, Fullerton.

Tobi Kulukjian – Senior Vice President

A leader in business development, portfolio growth and marketing strategy, Tobi Kulukjian brings over 18 years of experience across multiple industries including CPG, Digital, Technology, Media & Entertainment, FinTech, Top 5 Consulting, Retail, Analytics, Paid Media and eCommerce. She has extensive experience with media & relations including event logistics for foreign and domestic clients. Her expertise includes storytelling and developing award-winning campaigns that acquire, activate, engage and retain target audiences, customers, strategic partnerships, fans & subscribers.

Tobi served as a Senior Vice President, Head of the Digital Entertainment Marketing Practice at Edelman in Los Angeles, CA where she was hired to build and manage a staff of 20+ Strategic Professionals focused on delivering best-in-class paid/owned/earned marketing initiatives for Brands/Clients/Partners including HBO LATAM, Disney, STARZ Entertainment, TBS/TNT, Activision, Warner Bros., Netflix, Tinder, Spotify, Petco, STX Entertainment, Volcom & Lionsgate.

Prior to joining Edelman, Tobi served as a Senior Marketing Director at both NBC Universal & Disney where she was responsible for negotiating and launching licensing distribution partnerships for Theatrical Film Releases, Television Networks and Online Properties for Disney Junior and Disney Baby.

After graduating from Loyola Marymount University in Los Angeles, CA, Tobi began her career at Accenture in 1998 (Formerly Andersen Consulting) and worked in the Electronics & Hi-Tech Business Practice. She then transitioned to Financial Services (FinTech) in San Francisco, CA and worked for JPMorgan Chase & Capital One launching massive co-brand Strategic Partnerships and business portfolios with eBay, PayPal, Best Buy, Guitar Center, NASCAAR, MLB and the NBA.

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