Services

The JLA team of experts come from the highest echelons in their respective fields and bring the best-of-the-best to our clients.

 

We pride ourselves on bringing the best in class to the team, not just the resources in a limited network. We engage with our clients at the most senior levels and offer a suite of services that include message development, crisis preparedness and response, media relations, content development, website design, social media strategy, materials design, event production and research and polling.

We partner with you every step of the way to achieve your goals. When you win, we win!

Strategic Communications

At JLA, we take a holistic approach to strategic communications. We are experienced practitioners in the areas of public affairs, public relations, media relations, brand management and social media strategies. As we evaluate your issue, we focus on what success looks like. Our senior-level team partners with you every step of the way in the design and execution of a communications plan geared towards achieving that success.

Our planning identifies the partners and allies you should engage to broaden your reach, building a message platform that will be specific to the audiences you intend to reach and frame an issue to influence change. Our plans have a strong foundation in earned media at the national, state and local levels. We augment our plans with a strong digital strategy to leverage our efforts across numerous platforms to make sure we’re reaching our audiences in the medium where they consume their information.

Crisis Preparedness and Response

Being able to weather a crisis so your firm comes out of the situation virtually unscathed comes from advanced planning, team practice and having the tools in place to rapidly respond to the issue. That’s not to say that a crisis won’t be challenging it will. Being able to continue to service your clients/customers, protect your brand and return potential shareholder investments is paramount in having an aggressive crisis plan in place. We prepare your team so they can aggressively defend your efforts, answer questions, and provide as much information as possible, as quickly as possible.

Grassroots Mobilization

To truly engage an audience in a public education effort, it is necessary to reach people in the communities where they work and play. Audiences are more likely to trust the information they receive from someone they know or from people they perceive as being like themselves. These champions, the trusted sources or influentials, who can motivate a behavioral change are key to the success of many programs and campaigns.

Our team of grassroots operatives across the country are embedded in these local communities and have the reach and contacts to identify and recruit champions and/or influentials to support our client’s goals. These local resources can assist in generating local media, drafting op-eds, supporting petition drives or generating letters of support or against a piece of legislation that may be in support or at odds with our client’s positions. And, as these local campaigns take shape, they catch the attention of national audiences to raise the profile and exposure of an issue.

International Affairs

Today’s companies face global challenges that’s why at JLA we’ve built a team adept at working not only in the United States, but around the world. Our experts have diverse backgrounds in dealing within the international marketplace and foreign governments.

We’ve supported clients with trade disputes, negotiating strategies, internal and external communication challenges, market entry and defense-related issues. We work with our allies in the Middle East, Latin America, Asia Pacific and the EU.

Government Contracting

Being able to effectively and efficiently work within the government contracting sphere is an art. It’s not all about knowing how the government works but getting the government to work for you. At JLA, with our more than 30 years operating within the government space, both from the inside and the outside, we know what it takes to manage government programs. Beginning with how to target and respond to government RFPs and RFQs, so you make it to the next evaluation round, to preparing for an oral presentation, to managing your GSA Schedule, our team has been there.

Once a project is won, our team has proven hands-on experience in running some of the government’s largest and most complex public education programs and campaigns. For example, our leadership has effectively managed programs and campaigns for the Bureau of Engraving and Printing, the U.S. Census Bureau and Ginnie Mae, to name just a few.

Digital Communications

Knowing how important the digital space in today’s communications campaigns, we build an online presence that is dynamic, smart, creative and delivers on the results you expect. This online presence can come in many different forms and no two clients are alike. Whether it’s a simple brochure website or, a custom-built site with ongoing programming, design and marketing strategies, we can deliver for you.

Our team has diverse experience in the digital universe that can be tailored to each client and we are able to scale our efforts to meet each client’s goals and budget. We provide overall digital strategy, design and development, integrated online marketing and hosting and maintenance.

Materials Development

You have one chance to make a first impression don’t miss that opportunity to demonstrate your strengths and creativity through your firm’s materials. Our team of design experts know what it takes to make a strong first impression. We’ve designed and built numerous suites of materials that help our clients visually tell their story.

Our services include:

  • Advertisements
  • Brands
  • Brand Guidelines
  • Brochures
  • Corporate Materials
  • Events
  • Infographics
  • One Pagers
  • Presentations
  • Promotional Items
Strategic Events

You’ve heard the expression, “A picture is worth a thousand words?” At JLA we believe strategic events can be a successful tool in getting your message out. Political campaigns have used events for many years to reach local audiences, target messaging, reach local media markets and connect audiences with influencers to communicate an agenda or idea.

Today, corporations, trade associations and coalitions have come to realize that a strategic event not only assists them in communicating their ideas and messages, but also wins over skeptics. Our team has the resources to assist you across the United States and around the world.

The JLA team has assisted Fortune 500 companies in rolling out new products, taking their marketing shows on the road and produced marketing shows that promoted their products and brands. We are also grounded in political events having managed Presidential events, both political and official, for Presidents dating back to Ronald Reagan through the current Administration.

Research and Insights

JLA understands that at the heart of most truly successful communications campaigns is solid research that informs messaging decisions, audience perceptions and the “what” and “why” audiences react the way they do. The JLA team believes that evidence-based campaigns, rooted in solid foundational research, will assist us in delivering the results we’re striving to achieve.

Research, both qualitative and quantitative, lays the foundation for campaigns that are successful and help achieve desired outcomes. Research also acts as the foundation for measuring campaign direction and success and determines whether adjustments should be made along the way.

The JLA team has handled numerous research projects, both domestically and abroad, for our clients and are ready to do the same for you. Our team bridges the past and future of research, merging tried-and-true traditional research methods of focus groups and phone surveys alongside the more novel techniques of online polling and data analytics in innovative ways that help you craft a new strategy.

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